Tourism forms a vital part of creating a sustainable conservation-led economy. Thanks to thriving wildlife, and continuously upgraded tourism facilities and activities, Majete has become a premier wildlife destination for both local and international visitors.
Nearly 15,000 people visited Majete in 2024, of which over a third were nationals, generating a record-breaking US$903,265 in revenue (including the 50% community-sharing portion derived from the Community Game Capture Campsite). The tourism team focused on making visits more accessible to Malawians, offering discounts, enhancing day-visitor activities such as game drives and picnic areas, and providing competitive packages at the conference facility. As a result, over 7,600 day-visitors were welcomed.
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